From FifthWall to UKON: The Evolution of Cyber Risk Leadership

Before the rebrand in June, the company was known as FifthWall Solutions. It built the foundation for what is now UKON.

The name changed, but the mission sharpened.

In January, before the transition, FifthWall hosted its first Agent Roundtable. The room was filled with agents who were tired of guessing. They wanted truth. Simplicity.

A way to navigate the rising tide of cyber risk without losing sight of their clients.

Cyber used to be the strange rider on the quote sheet.

Now, it’s the first question in the room.

What Smart Agents Already Know

At that roundtable, something shifted. The best agents were not just selling policies. They were translating risk. Speaking the language of what could go wrong, and how to stay ahead of it.

“Bringing those agents together mattered,” said Matt Hightower, CEO of UKON, who was on-site at the event. “It showed what’s possible when people stop protecting their corners and start rebuilding the industry from the inside. That’s how real change begins.”

The stories came fast. A smart fridge in a restaurant. A hacked HVAC controller on a job site. Claims that did not fit clean categories. The point was not the answer. It was the instinct.

That collaboration keeps growing.

Last week, Reid Wellock, President and COO of UKON, joined industry leaders at NetDiligence’s Cyber Risk Summit in Philadelphia.

The conversations there echoed what began at that first roundtable. Agents and MSPs stepping into the same room. Aligning on how to make cyber simpler, faster, and more profitable for everyone involved.

Agents and MSPs share the same clients but often speak different languages. UKON bridges that gap by giving both sides a shared view of risk. Clear. Measurable. Built on real data.

When they work together, the client wins.

Faster answers.
Smarter protection.
Stronger trust.

Cyber Risk No Longer Lives Inside Tech Firms.

It’s in salons, warehouses, dental offices. Anywhere software touches business. The exposure is everywhere, and expectations are rising.

Clients want clarity. They want to know what is covered and why. They expect their agent to know before they ask.

That is where UKON steps in.

We are a tech-enabled, cyber-only wholesaler built for agents and MSPs who want clarity, speed, and results. We act as your in-house cyber practice, combining carrier access, risk analytics, and hands-on expertise to make cyber insurance simple to sell and simple to scale.

Vendor-agnostic and execution-driven, our cyber insurance marketplace turns confusion into confidence and risk into peace of mind.

One agent said it best after that first roundtable:

“They help me keep my clients ahead of the curve.”

That is what this company was built to do.

Because at UKON, every business has the right to survive a cyber attack.

We chart what others call uncertain.
We navigate the unseen.
We move forward with purpose, compass steady, into the new frontier of cyber risk.